Meet Our Team

Amazing Results from an Amazing Team

Our talented team is passionate about hard work and serious about having fun with what we do. We are marketing professionals, developers, designers, pet parents, kayakers and songwriters who deliver high-quality results and innovative solutions customized to our clients needs. 

Ryan Foster

Founder & Managing Director

Ryan has over a decade of experience in digital marketing and CRM consulting, with a background in the automotive, apparel and software industries. His career has included time spent as a Senior Digital Marketing Strategist for AutoTrader Canada as well as a CRM & Marketing Automation Strategy Consultant for organizations as diverse as Manulife, Leatherman, and the United Nations Refugee Agency.

He enjoys songwriting, tennis, and when not working can be found reading a book at his favorite diner or spending time with his lovely partner and their pets.

Karren LeGear

Director of Operations

Karren brings over 5 years of administrative experience in the hospitality industry to our team. She is an outstanding Project Manager, as she excels at organizing, prioritizing and keeping up with the needs of accounts. You’ll find that Karren is always enthusiastic and will go the extra mile for RFDM clients. 

She is a talented photographer, and enjoys fresh cut flowers and long walks on the beach with her partner and their PomChi Blue.

Laura Butcher

Content Marketing & Digital Strategy Manager

Laura is a content marketer who has been an administrator and editor for a number of online publications, ranging from cybersecurity to fashion and lifestyle. She is adept at creating and implementing comprehensive digital marketing strategy, including strategies for ecommerce sites, SEO, brand development and social media presence. Laura is also proficient in email marketing, with Salesforce Marketing Cloud and Pardot experience. 

She is a voracious reader, unaccomplished sewist, and can often be found making up theme songs for each of her client accounts.

Ken Brown

Full-Stack Developer

Ken has experience with database management, full-stack web development, mobile app development, and more. He is Salesforce Certified and specializes in custom CRM integrations. He is also our go-to person for inhouse IT, as he can figure out anything. Ken has an Information & Computer Systems diploma from Camosun College and received the VIATEC Award for Computer Systems Technology in 2019.

He is a mysterious dude. To know him is to love him.

William Workman

Front-End Web Developer

William is a web developer, as well as a graphic designer with 7 years experience in both web and print work. He works closely with clients to bring their visions to life, whether that is through web design, branding or marketing materials. He is particularly inspired by creating a positive user experience, and is always up-to-date on the latest design trends. William holds a BFA from University of Victoria, with Distinction, Visual Arts. 

As a man of many talents, he is an active game development administrator, synth musician and typography enthusiast.

Samantha Lacy

Demand Generation Specialist

Samantha brings a background of communications and public relations to her role at RFDM. She is experienced with email marketing and content creation, as well as crafting and analysing successful sales and marketing strategies. Samantha holds a Bachelor of Arts from Ryerson University, as well as a Public Relations postgraduate certificate from Humber College, received with honours. 

She relocated to the West Coast from Ontario and spends her free time avoiding hiking trails and enjoying the finest comedies and reality programming that streaming services have to offer.


Chief Barketing Officer

Ellie is an enthusiastic go-getter who works tirelessly at a problem until it is solved. While fairly green to digital marketing, she has proven herself an invaluable member of the team. 

Ellie enjoys peanut butter, focussed attention, and incredibly long walks just about anywhere.


Perpetual Employee of the Month

Blue brings a laid back West Coast approach to everything he does. With wisdom beyond his years, he is an excellent sounding board for all team members. 

Blue enjoys trips to Tofino, anything you might be eating in front of him, and sitting in other people’s chairs instead of on the floor.

About RFDM

RFDM is a business technology solutions firm based in Victoria, BC, founded by current Managing Director, Ryan Foster in 2017. Our focus is on delivering revenue results for businesses through custom built marketing and sales cloud solutions. Our services include: CRM consulting and development, digital marketing, website development, marketing automation, and custom business applications for web and mobile.

RFDM simplifies the entire process for our clients, no matter the project, by first sitting down with them to understand their business goals and any obstacles they are currently facing in achieving them. We are then able to create a custom solution that is a perfect fit for our client’s business and their budget. With a wide range of industry experience, we have created solutions for wineries, software as a service (SaaS) companies, car dealerships, non-profits, real estate management firms, online jewelry companies, and venture capital firms. We’re proud of the results we get for our clients, and think their testimonials speak for themselves.

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