How We Work
We Are Full-Stack
Your marketing and sales stack is the combination of all the technology you use to attract, engage, close, and retain your customers. This includes your website, social media platforms, CRM, analytics, and business intelligence software. When we say RFDM is full-stack, we mean we have experts who can help you in any or all of these areas.
We Are Your Insourced Team
RFDM is your insourced team, which means that we become a seamless extension of your business. As an agile team, we easily integrate with existing marketing departments and small businesses alike. We adapt to what you need, when you need it, and work with you every step of the way. Flexibility is one of our core strengths.
We are Data & ROI Obsessed
Our success is built on yours. You tell us what your goals are, and we will build your solution and measure all of our efforts against those goals. We do this through hardcore data analysis and number crunching. For us, marketing is an investment science, and we’re not happy until we’ve achieved a return on your investment.
What We Offer
CRM Consulting & Marketing Automation Solutions
CRM consulting is a cornerstone of our business. We have experience setting up and customizing a variety of customer relationship management (CRM) systems, including Salesforce CRM, HubSpot and Zoho CRM, for businesses large and small. Customers are your most valuable asset, no matter your industry. Using a properly configured CRM can improve company organization, customer communication and reporting. It will also provide a more accurate view of your pipeline, giving you an idea of gaps and opportunities.
Automated marketing helps businesses leverage their existing client data while streamlining marketing processes like email, social marketing and campaign management. We have experience integrating marketing automation platforms such as Pardot and GetResponse with CRMs and other software. Our goal is to create a software ecosystem that is not only useful, but user-friendly. We offer support and training on request.
We create campaigns for Google Ads, Bing, and a wide variety of programmatic ad networks that drive qualified traffic, leads, and online sales. Our clients love working with us on these campaigns, not just because we get amazing results, but because we are 100% transparent about how their budget is actually translating into increased revenue.
Our paid social media advertising campaigns have a major impact because we focus on the customers who are most likely to buy your product or service. We perform a great deal of testing to maximize spend and improve results.
Social & Content Marketing
Content and social media marketing campaigns drive traffic, boost engagement, and put businesses in a thought leadership position. We create social strategies, and set up and manage social media accounts, such as LinkedIn, Facebook Business, Instagram, Twitter, YouTube and Pinterest, on behalf of clients.
We also help our clients identify trending themes and search keywords that prospective customers use, and then design a content marketing plan for improving website ranking for those terms. This, with proper search engine optimization (SEO), is a highly effective long-term strategy for growing web traffic, as, unlike advertising, new customers find your website through organic search.
Web Design & Development
Our team has years of UI and UX design experience, and we love to create eye-catching, modern websites. We follow the “mobile first” design philosophy, ensuring the sites we build are accessible across devices and will remain relevant for years.
As well as corporate websites, we support web development for a number of business needs: ecommerce sites, community intranets, custom web apps and more. We work with clients to select a platform and design that suits their needs while meeting best industry practices, and provide support and training on request.
Analytics Audits & Conversion Optimization
Data analytics provide powerful insights into the success of your business and your marketing strategy. Audits performed by a third party are useful for businesses of all sizes, as they can reveal opportunities that may be overlooked by internal teams.
Our analytics audits include, but are not limited to, attribution and data tracking, SEO, SEM, social channels and advertising, lead generation and conversion, and gap analysis. We provide a detailed report with key findings and recommendations to help you better understand unexplored opportunities, as well as leverage existing strategies and properties. Our goal is to provide actionable data that leads to improved conversion optimization.